Marketing Automation For DummiesJohn Wiley & Sons, 14 abr 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
Dentro del libro
Resultados 1-5 de 52
... Basic Scoring Concepts Understanding what a score can tell you Scoring behaviors versus actions Discovering the best opportunities with account-based scoring .................................................................. ...........
... .......................................................... 263 The basics of split testing ................................................................. 263 Testing emails for conversions ..........................
Lo sentimos, pero el contenido de esta página es de acceso restringido..
Lo sentimos, pero el contenido de esta página es de acceso restringido..
Lo sentimos, pero el contenido de esta página es de acceso restringido..
Índice
Introduction | 3 |
Consumers are engaging over a life cycle | 13 |
Creating a Business Case for Marketing Automation | 17 |
Choosing a Marketing Automation Solution | 31 |
Setting Up a New Marketing Automation Tool | 39 |
Working with Data and Leads | 61 |
Hiring someone to clean up your database | 67 |
Creating Segmented Lists | 77 |
Writing with a personal tone | 170 |
Ending Nurturing Programs | 176 |
Combining Automation with Other Marketing Programs | 181 |
Scoring Leads | 195 |
Scoring Prospect Actions and Behaviors | 204 |
Monitoring Your Scoring Model | 211 |
Generating | 215 |
Putting It All Together Chapter 14 Mastering Your First Campaigns | 239 |
Creating Segmented Lists | 78 |
Exploring the Many Uses of Segmentation | 84 |
Creating Advanced Segmentations | 90 |
Sending Leads to Sales | 95 |
Content Marketing and Its Place in Marketing Automation | 111 |
Managing Your Content | 118 |
Creating Forms and Landing Pages | 129 |
Building a BestofBreed Landing Page | 135 |
Adding Advanced Forms to Your Campaigns | 143 |
Sending Emails and Nurture Campaigns | 149 |
Building net new lead nurturing campaigns | 158 |
Setting Up Nurturing Email Templates | 164 |
Mastering Your First Campaigns | 243 |
Measuring your early campaigns | 248 |
Sales Support Campaigns | 256 |
Implementing Advanced Marketing Automation Techniques | 259 |
Benefitting from Split Testing | 263 |
Integrating Marketing Automation with Offline Efforts | 270 |
The Part of Tens | 275 |
The Top Ten Marketing Automation Mistakes | 277 |
The Top Ten Marketing Automation Blogs You Need to Read | 283 |
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