Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

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Entrepreneur Press, Jun 1, 2012 - Business & Economics - 352 pages
Double Your Web Traffic – Overnight!

Google gets searched more than 1 billion times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive , streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as comprehensive, or current in it's coverage of today’s fastest, most powerful advertising medium.

• Pay only for leads, signups or sales rather than just clicks
• Connect Google ads to social media
• Use Google's Conversion Optimizer function to it's fullest
• Best practices for using Google's Display Network
• Know the latest information on “relevance” and how to keep Quality
Scores high
• Build a powerful, streamlined campaign from scratch
• Develop high quality keyword lists
• Write killer advertising and website copy that gets clicks
• Get your ads in front of the best audience possible
• Keep your ads showing up with high quality scores
• Triple your traffic with Google’s Display Network
• Earn high rankings in Google’s organic search results
• Slash your bid prices
• Gain more conversions and sales
• Avoid costly mistakes made by all Google advertisers
• Determine what’s working with Google’s conversion tracking

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Perry Marshall is a leading authority in Google adwords and the Ultimate guide is just that. A must read for anyone looking to take adwords performance to another level. I have been professionally managing Google adwords accounts since 2002 and have updated versions of this book every few years.
The principles taught in this book I have used to train multiple staff at well known Australian Search Engine marketing company.
Now that I manage an Adwords Agency that specialises in Google Adwords Management, this is a reference that is essential.
If you are looking to take your adwords performance to the next level, but don't have the time, find us via: www.findyouridealcustomers.com.au

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About the author (2012)

Perry Marshall (Chicago, IL) the #1 author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He’s consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Bryan Todd (Lincoln, NE) is an international marketing consultant and Google AdWords specialist.

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