Traction: How Any Startup Can Achieve Explosive Customer Growth

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Penguin Books Limited, Oct 6, 2015 - Business & Economics - 240 pages

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth

'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin

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LibraryThing Review

User Review  - viking2917 - LibraryThing

Solid coverage of 19 major customer acquisition strategies. "traction" means steady growth in acquisition of new customers for your company, and these experienced entrepreneurs take you through ... Read full review

LibraryThing Review

User Review  - DaveHowe - LibraryThing

This is like a pick your own adventure book. The first 5-6 chapters are great and they outline a method for choosing the right growth engine for your business. I will use this book to review in the ... Read full review

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About the author (2015)

Gabriel Weinberg (Author)
Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.

Justin Mares (Author)
Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.

Bibliographic information