The Hidden Persuaders

added Advertising Age advertising agency Advertising Research Foundation American appeal auto become beer began behavior brand Bufferin buyer campaign candy cent Cheskin Chicago cigar cigarette concluded consumer customers David Riesman depth approach depth interviews depth probing depth study Dichter director Edward Weiss Eisenhower emotional Ernest Dichter executive explained fact Father's Day feel felt firm hidden husband impulse buying industry instant coffee James Vicary Lloyd Warner look magazine major makers manipulators margarine McCann-Erickson merchandisers mid-fifties moral motivation research motivational analysts offered package personality persuaders Philip Morris picture Pierre Martineau pointed political President probers problem prune psychological psychologists public-relations reassurance reported saying sell smoking Social Research social scientists subconscious supermarket symbol talk techniques tests things Tide tion trend trying VANCE PACKARD Vicary wife woman women words