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Advertising English and other Englishes
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adjective group advertising copy advertising language advertising situation alliteration Andrex apposition audience block language body copy brand-name Chapter co-ordination colloquial colour commentary commercial communication complex compound contains context copywriter Corn Flakes Coventry Climax CROOKS IN CLOISTERS delicious dependent dialogue direct address advertising direct address copy discourse discursive English effect elements embedded English language example expression flavour formal function give grammatical Handy Andy headline illustrated imperative clauses independent clauses indirect intonation Kellogg's kind Lapcell lexical items linguistic Ltd on behalf means minor clause monologue nominal non-finite clause noun group occurs parataxis pattern phonological pre-modifier predicator press advertising product name pronoun Randolph Quirk reference repetition role script second person secondary participants secondary situation semantic sense sentence sequence slogan speech spoken standard advertising English style supers taste television advertising television sample tion verb verbal group visual vocabulary word