English in Advertising: A Linguistic Study of Advertising in Great Britain, Volume 2

adjective group advertising copy advertising language advertising situation alliteration Andrex apposition audience block language body copy brand-name Chapter co-ordination colloquial colour commentary commercial communication complex compound consumer advertising context copywriter Corn Flakes Coventry Climax CROOKS IN CLOISTERS delicious dependent dialogue direct address advertising direct address copy discourse effect elements embedded English language example expression flavour formal function give grammatical HALLIDAY Handy Andy headline illustrated independent clauses intonation Kellogg's kind Lapcell lexical items linguistic loaded language London Ltd on behalf means minor clause monologue nominal non-finite clause noun group occurs paintwork parataxis pattern phonological pre-modifier predicator press advertising product name pronoun Randolph Quirk reference repetition role script second person secondary participants secondary situation semantic sense sentence sequence specialised speech spoken standard advertising English structure style Super taste television advertising television sample tion verb verbal group visual vocabulary word