Brain Sense: The Science of the Senses and how We Process the World Around Us

Front Cover
American Management Association, 2009 - Business & Economics - 274 pages
Have you ever wondered why you remember color images and scenes so much better than those in black and white? Or do you ponder why that first cup of morning coffee tastes better than anything you'll have all day? The answer lies in the way our brains interpret and process the sights, smells, sounds, tastes, and touches that make up our lives. Brain Sense explores the latest research on brain function and the senses and offers fascinating new insights about what makes us tick. The book melds interviews with renowned scientists with stories of everyday experiences to illustrate how our brains process the world around us. Divided into parts, one for each sense, Brain Sense reveals:

- why what you eat and drink is not necessarily what you taste

- how we respond to pheromones

- how the body reacts to touch

- how music changes how the brain works

- the real truth about the sixth sense

- how the brain's electrical responses affect hearing

Both enlightening and engaging, this book will help us more fully understand the elusive mysteries of the human brain.

 

Contents

TOUCH
1
SMELL
37
TASTE
73
VISION
107
HEARING
145
BEYOND THE BIG FIVE
181
The Brain and the Nervous SystemA Primer
219
Notes
235
Recommended Resources
263
Index
267
Copyright

Other editions - View all

Common terms and phrases

About the author (2009)

Faith Byrnieis a science and health writer, who has written four previous books on the brain includingThe Physical Brain and Perceptionand101 Questions Your Brain Has Asked About Itself But Couldn⿿t Answer...Until Now, which won a ⿿Best of the Year⿿ award from the American Association for the Advancement of Science.

Bibliographic information